NEO POP: PERENNIAL METAMORPHOSIS OF A MYTH
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NEO POP: PERENNIAL METAMORPHOSIS OF A MYTH

AT THE MARIO RIMOLDI MUSEUM OF MODERN ART IN CORTINA D’AMPEZZO

From 04/12/2024 to 21/04/2025

NEO POP: PERENNIAL METAMORPHOSIS OF A MYTH

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NEO POP: PERENNIAL METAMORPHOSIS OF A MYTH
AT THE MARIO RIMOLDI MUSEUM OF MODERN ART IN CORTINA D’AMPEZZO


4 December 2024 – 21 April 2025


The colours, vitality and irony of the Neo Pop movement accompany the winter of the Ampezzo valley thanks to the works of 15 internationally renowned artists, from Giuseppe Veneziano to Andy Bluvertigo, from Francesco De Molfetta to Giovanni Motta, from Laurina Paperina to Gabriel Ortega

 

At the Mario Rimoldi Museum of Modern Art in Cortina d’Ampezzo, the exhibition Neo Pop: perennial metamorphosis of a myth will open to the public from 4 December 2024 to 21 April 2025, a collective exhibition that highlights the activity of a group of 15 artists belonging to the Neo Pop artistic movement and who have been engaged for years in a complex research on the new figuration of immediate language, capable of addressing contemporary to an ever-wider audience.


The exhibition, curated by Giorgio Chinea Canale and set up on the first two floors of the Museum, features some of the most representative interpreters of the artistic scene of the late 1980s and early 1990s of the last century, including Marco Lodola, Gianni Cella, and those who have approached the third millennium such as Giuseppe Veneziano, Francesco De Molfetta, Fulvia Mendini, Andy Bluvertigo, Pao, Giovanni Motta, Laurina Paperina and The Bounty Killart, with the participation of two very young artists, Waro and Erk14 and the international presence of Tomoko Nagao, Gabriel Ortega and Albert Pinya.

This group exhibition intends to shine a spotlight on a group of artists who are children of what critics call the “MTV generation”, authors who have been influenced by the fast aesthetics of music videos and everything happy and impactful that has come to us from those years. This art feeds on “popular” references to the world of cinema, cartoons, television communication, fashion, comics and even the underground world, but which always ends up mixing with “high,” academic, learned and refined references like the great classics of art or literature.
Neo Pop: perennial metamorphosis of a myth opens with two artists who have been able to give Pop art a very personal and original interpretation: Marco Lodola and Gianni Cella. The first with his luminous, essential and immediate sculptures, which have brought the vibration of light to the entire vast pop imagery; the second with his art of critical and satirical matrix, also linked to the demystification of power, but always in a light and reflective key. They are joined by Giuseppe Veneziano, whose powerful artistic experience is capable of making the contemporary dialogue with the ancient, in a perpetual up and down between the high and low register; Fulvia Mendini, whose works appear influenced by the world of graphic design and the artisan tradition of Arts and Crafts and recall the fairy-tale and fable-like imagery of the oral tradition of Northern Europe; Giovanni Motta, who with his alter ego JonnyBoy becomes a direct witness to the genius of every child thanks to his nostalgic and introspective reflections.

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This group exhibition intends to shine a spotlight on a group of artists who are children of what critics call the “MTV generation”, authors who have been influenced by the fast aesthetics of music videos and everything happy and impactful that has come to us from those years. This art feeds on “popular” references to the world of cinema, cartoons, television communication, fashion, comics and even the underground world, but which always ends up mixing with “high,” academic, learned and refined references like the great classics of art or literature.
Neo Pop: perennial metamorphosis of a myth opens with two artists who have been able to give Pop art a very personal and original interpretation: Marco Lodola and Gianni Cella. The first with his luminous, essential and immediate sculptures, which have brought the vibration of light to the entire vast pop imagery; the second with his art of critical and satirical matrix, also linked to the demystification of power, but always in a light and reflective key. They are joined by Giuseppe Veneziano, whose powerful artistic experience is capable of making the contemporary dialogue with the ancient, in a perpetual up and down between the high and low register; Fulvia Mendini, whose works appear influenced by the world of graphic design and the artisan tradition of Arts and Crafts and recall the fairy-tale and fable-like imagery of the oral tradition of Northern Europe; Giovanni Motta, who with his alter ego JonnyBoy becomes a direct witness to the genius of every child thanks to his nostalgic and introspective reflections.

Socialverticale

The exhibition then continues with the works of Laurina Paperina, creator of parallel universes and worlds whose irreverent and light-hearted language is close to the world of comics and video games; Francesco De Molfetta, constantly searching for new icons revealing the vices and virtues of the contemporary world, with his creations often marked by nonsense and sarcastic short circuits; and Pao, the street quota, whose work is imbued with a surrealist matrix, between modification, metamorphosis, innovation and evolution.

Also noteworthy is the presence of Andy Bluvertigo, an eclectic and multidisciplinary author, whose colorful fluorescent imagery often focuses on the exaltation of female beauty; the duo The Bounty Killart, who instead stages a disruptive classicism reinterpreted and translated in a contemporary key with courtly and biting tones; the very young anthropologist Waro, who leads us into a world populated by Yu, modular humanoids up to three meters tall that will crowd the planet in thousands of years, interpreting an urban pop that becomes mystical and prophetic; and ERK14, with his study on the apparent chaos of everyday objects with surrealist tones.

The international presence sees Tomoko Nagao bring from Japan an extremely stratified art, made of stylized forms in Superflat style and an imagery rich in satire; Gabriel Ortega, with an elegant and refined style, who tells his noble and golden world through paradisiacal visions that speak of his land; and Albert Pinya, from Palma de Mallorca, who with his apparently simple and dynamic poetics has generated a fantastic universe that draws inspiration from cartoons, films and books.

 

More information to the public
Museo d’Arte Moderna Mario Rimoldi
Corso Italia, 69
Cortina d’Ampezzo (BL)

Opening hours
5 - 8 December 2024: 10.30 - 12.30 and 15.30-19.30
10 - 20 December 2024: 15.30 -19.30, closed on Mondays
21 December 2024 - 6 January 2025: 10.30-12.30 and 15.30-19.30. Open every day except the mornings of December 25, 2024 and January 1, 2025
January 7 - April 21, 2025: 3:30-7:30 p.m., closed on Mondays

Press Office
CASADOROFUNGHER Communication
Elena Casadoro Kopp
m +39 334 8602488
elena@casadorofungher.com
Francesca De Pra
m +39 345 2535925
francescadepra@casadorofungher.com
www.casadorofungher.com